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Oldsmobile (or Olds + Mobile) was a brand of automobile founded by Ransom E. Olds, and was produced in the United States from 1897 to 2004. In its 107 years, it produced 35.2 million cars, including at least 14 million built at its Lansing factory. more...

When it was phased out, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Daimler and Peugeot. Two of Oldsmobile's models, mainly trucks, have now been given new life as Buicks, such as the Buick Terraza (formerly the Oldsmobile Silhouette) and the Buick Rainier (formerly the Oldsmobile Bravada).

History

Oldsmobiles were first manufactured by the Olds Motor Vehicle Company in Lansing, Michigan, a company founded by Ransom E. Olds in 1897. In 1901, Olds introduced the Curved Dash Olds which sold 425 cars, becoming the first high-volume car of the day. Olds became, for a few years, the top selling car company in the United States. Ransom Olds left the company in financial difficulties and formed REO Motor Car Company. The last Curved Dash Olds was made in 1907, and in 1908, General Motors purchased the company.

Oldsmobile Advances

After acquisition by General Motors, Oldsmobiles were marketed for their technical sophistication. In 1929, the marque launched the V-8 powered Viking designed to help bridge the price gap between Oldsmobile and Buick, however the Viking was discontinued in 1930. The list of "firsts" is quite extensive: the first to use chrome (1920), it was the first American car with an automatic transmission, "Hydramatic" Drive (1940). They were frequently early with other features, such as automatic headlight dimmers, and the 1950's panoramic windshields. Their "Rocket 88" theme hood ornament treatment, was also the reference name for their advanced over-head valve V-8 engines,from 1949 onward.

Oldsmobile introduced the first fully automatic transmission, "Hydromatic" in 1940. Their 1949 Rocket V8 engine was especially notable as the first mass-produced OHV V8.

Model Timeline

Early Models

The 1901-1904 Curved Dash was the first mass-produced car, and was also the first American car to be exported. Oldsmobile set a land speed record of 54.38 mph at Daytona Beach in the 1903 Pirate. In 1908, Oldsmobile became the first manufacturer to begin using nickel, rather than brass, trim. The 1911 Limited Touring was a high point for the company with its 60 hp (45 kW) 707 in³ (11.6 L) straight-6 engine and high levels of luxury.

1912-1938

In 1912, Oldsmobile began using two-digit model designators, beginning with the Oldsmobile 40 and Oldsmobile 53. The first digit generally signified the body size and the second signified the year throughout the 1920s. The company introduced chrome-plated trim, on the radiator shell of their 1926 model.

1939-1969

In the 1930s through the 1990s, Oldsmobile used a two-digit model designation similar to that used by the European makes today. As originally implemented, the first digit signified the body size while the second represents the number of cylinders. Body sizes were 6, 7, 8, and 9, and 6- and 8-cylinder engines were offered. Thus, Oldsmobile’s were named 66 through 98.

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